Supplier News
UK – SBC launches operators association
By Lewis - 1 December 2020
SBC has launched an operators association, SBC Leaders. The group has been formed to provide a forum for the leadership teams of operators to share ideas, promote innovation in the sector, collaborate on major issues, and work to enhance the industry’s reputation.
The membership of SBC Leaders will consist of international operators invited to join as a result of achievements that have helped the industry to progress and grow, along with the trade associations that represent the sector in discussions with legislators.
When considering companies for inclusion, a particular emphasis is placed on work in the fields of safer gambling and customer care, product and technology innovation, and corporate social responsibility, along with new market development and revenue growth.
The initial cohort of corporate members will be announced shortly, ahead of the first SBC Leaders networking roundtable at Betting on Sports America – Digital on 2 December, the second day of the virtual conference and exhibition.
The invite-only session will see senior executives from SBC Leaders connect with The Innovation Group’s ‘Emerging Leaders of Gaming 40 Under 40 Class of 2021’ to discuss the future of online betting and gaming.
Kelly Kehn, SBC’s Global Relationships Director, commented: “To date, the industry has not had a global platform for companies and associations to come together and share ideas about the key strategic issues that they face. SBC Leaders will change that by connecting the world’s most influential companies under one banner to network, collaborate, and work to elevate the overall image of the industry.
“I’m excited about being able to announce the initial members soon for such a valuable first networking roundtable session. The chance to connect with the rising stars of the industry from The Innovation Group’s Emerging Leaders of Gaming is indicative of the quality of opportunities that SBC Leaders members can expect to enjoy throughout 2021 and beyond.”
