UK – Scientific signs five year deal with PraesepeBy Phil - 11 January 2019
Scientific Games’ UK division, SG Gaming, has agreed to a five-year deal with Praesepe to supply over 700 new gaming products across its Cashino and Beacon Bingo brands, which will ultimately see over 1,800 SG Gaming terminals across the total estate.
The new deal sees the existing partnership with Praesepe, which now spans over a decade, strengthened even further with the roll-out of 581 of SG Gaming’s premium Equinox® 2.7 terminals. In addition, SG Gaming will add to the existing suite of player-popular T8™ terminals currently in operation. The roll-out is expected to be completed by the end of Q1 2019 and is an example of the commitment and investment from SG Gaming to both Praesepe and the Arcade and Bingo sectors as a whole.
Praesepe’s investment in SG Gaming products will enable them to benefit from the on-terminal promotional functionality and intelligent multi-game menus that SG Gaming’s advanced, server-based platform offers. This range of functionality will allow Praesepe to tailor their offerings, customise the players’ experience and integrate SG Gaming product into their existing systems. As part of the agreement, the terminals will also be enabled to run Gambling Business Group (GBG) approved TITO and BACTA Dataport functionalities. Praesepe’s partnership extension with SG Gaming demonstrates the Companies’ joint commitment to supporting the player journey across the arcade sector.
With the installation of the new gaming terminals, the Praesepe estate will evolve to provide a focused category C offering through community gaming titles such as Everybody Salsa and newly released Rainbow Riches Lucky Pots. Alongside this, Equinox will provide the estate with a suite of terminals that offer a premium B3 gaming experience, complete with V-Deck+, large HD screens and ‘Privacy Mode’ on a selection of games.
Andy Tipple, Head of Product for Praesepe, said: “The introduction of the new Equinox terminals is an exciting development for Praesepe and will help us elevate our gaming offer to the next level. We’re confident that players across our Cashino and Beacon Bingo venues will be thrilled by these new additions and the entertaining games available.
“Scientific Games’ continued hardware innovation and access to an unrivalled content offering has always impressed and proved popular with our players. As well as the new Equinox terminal, we are thrilled to expand on the number of ever popular T8 terminals across the business and look forward to working closer with the SG Gaming team, as we develop our retail gaming experience.”
Simon Johnson, Group Commercial Director of SG Gaming UK, said: “We’re delighted that Praesepe has chosen to strengthen this partnership further with the addition of our premium products and popular terminals across its estate. The agreement enables both Praesepe and its customers to benefit from our leading gaming content and the immersive gaming experience that our Equinox terminals provide.
“We believe that this comprehensive deal will help to drive cashbox performance and provide Praesepe with an innovative new set of tools to offer their players. Backed by the wider Scientific Games Group, SG Gaming continues to invest and grow its product and technology offer across the Arcade sector. This significant deal will enable both our teams to continue to work closely together to ensure that Praesepe has the best and most engaging gaming offer throughout their arcade venues across the country”.