Interactive
UK – SG Digital’s OpenBet Sportsbook delivers strong Grand National
By Phil - 19 April 2018
OpenBet, SG Digital’s market-leading sportsbook, processed more than 34m bets across all channels during the three days of this year’s Grand National festival, proving to be one of its busiest ever.
The Grand National is an annual National Hunt horse race held in Liverpool, UK. With a prize pool of £1m this year, it is the most valuable jump race in Europe. A prominent event in British culture and popular across the globe, the race drives the biggest betting volumes across the entire annual sporting calendar. The Grand National is popular among many people who do not normally watch or bet on horse racing at other times of the year, making it one of the year’s largest betting events for sportsbook operators.
The success of OpenBet at one of the busiest fixtures in the sporting calendar underlines the platform’s reliability in managing a high volume of transactions at the most demanding times. The consistency of delivery has made OpenBet the platform of choice for the world’s largest and most prestigious sportsbook operators.
The number of sports bets placed per minute through the OpenBet platform for a single sportsbook operator peaked above 20,000, marking an increase of 23% on 2017, and over 220 million account transactions were handled over the three days of the festival.
“The Grand National is one of the most crucial events in the sporting calendar for our UK customers. The excellent performance of the OpenBet platform reinforces our continued focus on delivering a quality user and customer experience on a day where the scale of transactions are uniquely intense,” said Keith O’Loughlin, SVP Sportsbook and Platforms at SG Digital.
“The strength and dependability of our technology in handling a high flow of transactions is demonstrated year on year across the leading sportsbooks in the UK, and our customers rest assured with the stable platform that OpenBet provides. SG Digital’s OpenBet sportsbook continues to improve its offering and enhancing every aspect of our proven products and services as we maintain our image as the sports betting industry’s premier technology provider.”
