Interactive
UK – SIS continues online growth with Unibet agreement
By Phil - 17 April 2018
Live pictures and data supplier SIS (Sports Information Services), has signed a partnership with the global gambling operator Unibet, part of Kindred Group, to deliver horse racing and greyhounds live pictures and data.
SIS will provide Unibet with its British and Irish Greyhound service consisting of a market leading 42 fixtures a week. In addition to the live pictures and data SIS will also be providing Early Prices enabling Unibet to open markets to their customers earlier.
The deal also includes live pictures from Latin American racecourses, covering 2,750 races per annum, Dubai Racing featuring 220 meetings from Meydan and Jebel Ali and a further 296 races from its Mauritian courses.
Unibet is currently undertaking a revamp and expansion of its racing offering, with SIS’s content and expertise in the area set to assist in the process.
Sandra McWilliams, Director of Sales at SIS, said: “We are pleased to be partnering with Unibet to help them launch their 24/7 racing product and our exclusive greyhound and horse racing content will provide their customers with round the clock competitive betting action.”
Erik Bäcklund, Head of Sportsbook at Kindred Group, said: “This new partnership with SIS will see us deliver a much more comprehensive greyhounds and horse racing betting product to our customers, featuring thousands of events across numerous time zones.
“This allows us to provide our customers with live content already proven to be a success elsewhere, ensuring the best possible betting experience at times that suit them.”
