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UK – SIS seals Loyalbet deal for racing content

By - 4 May 2022

Sports Information Services has agreed a deal with Loyalbet to deliver its horse and greyhound racing content.

Loyalbet’s online customers will now have access to SIS’ live UK and Irish horse racing, international meetings from Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Singapore, Spain, and United States, as well as UK, Irish and Mexican greyhound racing.

Christer Lovas, CEO at Loyalbet, said: “We’re delighted to have reached this agreement with SIS and are excited about being able to offer our customers the opportunity to bet on the world’s best horse and greyhound races.

“With over 65,000 live racing events a year on offer, we’re confident our customers will enjoy the regular short-form betting content now available to them, helping us to drive engagement and incremental revenues in the process.”

SIS’ 24/7 Live Betting Channels are provided as an end-to-end solution including live streamed pictures, data, on-screen graphics with betting triggers, as well as an extensive range of markets and prices.

In total, SIS will be delivering more than 65,000 live horse and greyhound racing events each year from over 165 racecourses and tracks across five continents, providing Loyalbet with profitable short-form content throughout the day with a betting event taking place every three minutes.

Angel Calderon, Head of Sales (LatAm and Iberia) at SIS, added: “We’re pleased to announce this deal and look forward to working alongside Loyalbet to deliver its customers our marketing leading live pictures and data from the world’s leading racetracks.

“With an event available to bet on every three minutes, Loyalbet’s customers will be able to enjoy a betting experience second to none through our 24/7 Live Racing Channels and its unrivalled offering.”

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