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UK – SIS seals Watch and Bet racing deal with Kindred’s Unibet

By - 31 March 2021

SIS has reached an agreement with Kindred Group to deliver its racing content in a Watch and Bet format to their online brand, Unibet, through bespoke customer branded channels.

Unibet customers in Australia, UK, Ireland and across Europe will have access to the bespoke branded, 24/7 live betting channels, featuring live streams of SIS’ exclusive UK and Irish horse racing, international horse racing from Czech Republic, Dubai, Germany, Hungary, Latin America, and the US, as well as UK and Irish greyhound racing.

Through SIS’ Watch and Bet model, bettors will be able to view these live races without the need for a prior bet.

Paul Witten, Commercial Director at SIS, commented: “We’re very pleased to have reached this agreement with Unibet to provide their customers with a first-class betting experience through our bespoke branded 24/7 live betting channels in the UK, Ireland and Australia.

“This deal represents another important step as we continue to expand internationally, while it is further proof that the Watch and Bet model is becoming increasingly popular with online operators looking to boost engagement with their customers.”

Ben Colley, Head of Global Racing & UK Sports at Kindred Group, said: “We’re thrilled to be working with SIS and look forward to being able to deliver an enhanced racing offer to our customers.

“We’re confident that the branded channels will prove to be a success and that SIS’ Watch and Bet model and its multiple quick-fire betting opportunities will help us to increase engagement and drive incremental revenues.”

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