esports
UK – SIS to provide round-the-clock Competitive Gaming product to OddsMatrix
By Phil - 28 February 2024
SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has agreed a deal to integrate its Competitive Gaming offering into OddsMatrix, EveryMatrix’s sportsbook platform and data feeds division.
The full Competitive Gaming library from SIS, comprised of over 150,000 annual live events, will be available within the OddsMatrix roster of sports and esports betting, providing its customers with short-form, event-based competitions on popular esoccer and ebasketball gaming titles.
Competitive Gaming is optimised for betting, with on-screen graphics and live caster commentary to help drive bettor engagement. EveryMatrix customers will have access to an extensive range of pre-match and in-play markets and prices, while high integrity is guaranteed as each match is overseen by a trained referee accredited by the Esports Integrity Commission (ESIC), with a real-time link to SIS’ trading team.
SIS’ Competitive Gaming has been proven to deliver superior margins to operators and will significantly enhance EveryMatrix’s betting coverage. The collaboration further showcases the ambitions of SIS in building mutually beneficial relationships with leading platforms.
Andy Kelly, Head of Commercial Partnerships at SIS, said: “We are delighted to have secured another key partnership as we widen the audience of our Competitive Gaming offering. EveryMatrix is a renowned brand in the industry, and this integration with its OddsMatrix platform is a testament to the appeal of the fast-paced, round-the-clock content Competitive Gaming provides.”
Tor Skeie, CEO at OddsMatrix, said: “Adding Competitive Gaming across our library of over 25 titles will enable our customers to access some of the most innovative next-gen betting content on the market today. This unique, short-form, action-packed content is proven to appeal to both new and existing sports betting and esports betting audiences and we’re excited to offer it within the wider OddsMatrix portfolio.”
