Interactive

UK – Sportradar ad:s partners with Forza Football

By Lewis - 10 February 2021

Sportradar will utilise ad:s, its full service, data-driven marketing solution, as part of a long-term partnership agreed with football technology firm Forza Football to exclusively manage the advertising inventory within its live score app.

Tapping into its proprietary programmatic advertising solution, Sportradar will connect its global network of betting operators with Forza Football in order to reach their audience of sports fans and create long-term commercial relationships.

Additionally, Sportradar will utilise its knowledge of bookmakers marketing requirements to optimise Forza Football’s advertising placements, prioritising native, odds-first integrations and enabling a high level of personalised messaging through its Marketing Cloud platform.

The partnership provides Sportradar customers with more than one billion advertising contacts per month and offers exclusive access to relevant and targeted content through Sportradar’s proprietary DSP, which is custom-built for the betting and gaming industry.

As well as working with Forza Football to maximise their advertising inventory, the agreement will see Sportradar supply its API based statistics data, providing them with the tools to further develop their content offering.

Rainer Geier, Chief Product Officer – Sports Entertainment, Sportradar, said: “The ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers, truly highlighting the value we can add to their business. We’re excited to be working with Forza Football and helping them realise the full potential of their brand.”

Patrik Arnesson, Co-Founder and Chief Executive Officer, Forza Football, added: “We are the pioneers in live scores with more than 20 million downloads. In one football season Forza Football sent seven billion push notifications, registered five billion views and delivered one billion sessions.

“Forza Football’s unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilise our strong brand and highly engaged users all over the world.

“This will let us focus more on what we know best, product development. Over the coming years we aim to redefine and reinvent what a live score product is and can be.”