UK – Sportradar teams up with Formula 1 to launch new in-race betting marketsBy William - 12 March 2020
Sportradar is expanding its F1 betting offering with the introduction of new, live in-race betting markets.
Exclusively offering official F1 data, Sportradar will deliver a fast and comprehensive range of pre-race and in-race markets available to operators. Live data taken directly from the track on a race day will be made available from each of the races in this year’s F1 World Championship.
The live odds product will utilise untapped, historical F1 data to create new live odds models. Initially, live odds will be provided for 20 plus in-race markets with practice and qualifying sessions added as the season progresses.
Existing pre-race models include driver markets covering winner, podium and top 10 finishes, along with constructor markets, group winners, drivers to be classified, race head-to-heads and pole position head-to-heads.
Sportradar Managing Director Sports Partnerships, David Lampitt, described the launch of live in-race betting as “a ground breaking move for F1 that will increase engagement and bring new fans to the sport”.
He added: “Formula 1 is one of the world’s most recognised sports brands with unique commercial opportunities that continue to expand. Introducing live in-race betting opportunities is a starting point to unlocking those opportunities and increasing interest and engagement amongst fans worldwide.”
Adam Crothers, Head of Digital Media Rights, F1 said: “We are very excited to be working with Sportradar who are world leaders in data distribution and share our passion to make F1 a significant player in this field. We believe this partnership will provide our fans with yet another platform to engage with the races in a manner that hasn’t been possible until now, as we head into another exciting year of racing. For a long time now our sport has been synonymous with data as it is such a key component of F1, and this agreement will allow us to bring that data to life through Sportradars exciting in-race betting offering which is set to expand throughout the season.”