Interactive
UK – Stakelogic latest to partner with First Look Games
By William - 16 January 2020
Stakelogic has become the latest to join First Look Games as part of efforts to boost marketing activity around its suite of games.
The partnership means that Stakelogic will be able to gain direct access to hundreds of online casino affiliates for the first time, sharing with them information and assets about its current slots and upcoming game launches. This includes game information sheets as well as marketing assets such as logos, images and videos. These are uploaded to the First Look Games Library where they can be downloaded individually or in bulk by affiliates to create content.
Tom Galanis, founder of First Look Games, commented: “I’d like to welcome Stakelogic to First Look Games, a rising star game developer that has already made its mark with hugely popular titles such as Black Gold Megaways and Book of Charms Quattro. It is a great addition to First Look Games and will provide our affiliate members with even more games and promotions to write about and share with their players, providing the developer with incredible brand and product exposure.”
Stakelogic will also be able to use First Look Games Premium, allowing them to upload assets about new game launches two weeks before they go live. A select number of affiliates can then access this information to create content and publish it as soon as the game hits operator portfolios. First Look Games also allows developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for its games and brand.
Stephan van den Oetelaar, CEO of Stakelogic, added: “Affiliates are one of the most powerful marketing channels for online casino developers and First Look Games is the absolute best way for us to gain direct access to the top publishers writing about the sector. We believe this partnership will help us take Stakelogic from a rising star developer to a titan of the industry, making more players aware of the highly entertaining and fantastically innovative titles that we develop and launch.”
