Interactive

UK – Swintt white-label First Look Games technology platform

First Look Games has announced that Swintt has white-labelled its technology. Swintt will use a fully branded version of the First Look Games platform to upload and host information and assets for its growing suite of titles, which operators and affiliates can access directly and then download individually or in bulk.

First Look Games provides game developers with direct access to hundreds of online gambling affiliates and publishers. Developers can also opt to give certain affiliates a “first look” at their latest game launches two weeks or more before they go live.

First Look Games also allows developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.

Tom Galanis, founder of First Look Games, said: “We are thrilled that Swintt has chosen to white-label our technology platform, allowing the studio to effectively market – both in terms of reach and cost – its games to operators and affiliates.

“First Look Games provides incredible brand and product exposure for game developers, and we are delighted that Swintt will be able to leverage this via its own branded games portal powered by our state-of-the-art technology.”

Under the partnership, Swintt will also be made available via the First Look Games platform lining up alongside other popular developers such as Big Time Gaming, Microgaming, Quickspin, 1X2 Network, Stakelogic Green Jade Games and more.

David Flynn, CEO of Swintt, added: “We have quickly built our brand recognition and gained a lot of followers in the industry, and partnering with First Look Games will help us push to the next level by spreading word all the way from operators and service providers to affiliates and finally players.

“Making sure our games are across the vast affiliate network will be crucial to us expanding our reach and helping more players become interested in our vast product suite from our game releases, to SwinttGamify and especially SwinttPlay-it-Back.”