Interactive

UK – Tornado Games joins First Look Games

By Phil - 17 August 2023

Tornado Games, the rising start developer of innovative and entertaining online casino content, has become the latest studio to take the promotion of its games to the next level by joining the award-winning First Look Games platform.

As a First Look Games studio partner, Tornado Games can launch a branded library for its entire portfolio of slots that can be accessed by approved affiliates who in turn can download information and assets about each game and use it to create previews and reviews.

Tornado Games’ personalised library will contain information and assets for each title including the game sheet, logos, images, videos and even demo games that offer age verification via 1account so they can be used in highly regulated markets such as the UK.

First Look Games gives studio partners complete control over what information is made available to affiliates and when that information is made available via the Studio Management Centre. Here, they can even do things such as highlight operator exclusivity and add/remove jurisdictions for each game. 

Security and compliance are key concerns for studios, and First Look Games has gone to great lengths to deliver on both counts. All information and assets are stored securely and sit behind Cloudflare’s state of the are firewalls with studios able to grant specific user access to files.

First Look Games also offers an accuracy tool which captures any mistakes in the content published by its approved affiliates and then provides them with the correct information – this process is entirely automated. Tornado Games is an up and coming studio but its games are already hitting the mark with players. This is because the team behind the studio are slots fans themselves and know exactly what it takes to create slots that thrill and excite. It will now be able to drive awareness of its games among player communities by using the reach and influence of affiliates.

Elliot Resnick, Managing Director of First Look Games, said: “Tornado Games is a great addition to our growing roster of studio partners. When it comes to game promotion, there is no other platform that offers the tools and features developers need to engage players and operators while still ensuring security and compliance.

“Tornado has already made its mark on the industry with its games popular with players but by joining First Look Games it can turbocharge the promotion and marketing of its titles, taking it from rising star to power player.”

Julia Weygandt, COO at Tornado Games, added: “We are incredibly excited to have joined First Look Games and to be able to use its platform and suite of tools and features to promote our growing portfolio of slots to players via affiliates.

“We see affiliates as a powerful marketing channel for our games, and with First Look Games we can engage affiliates directly and ensure they have the information and assets they need to create quality, accurate content for their readers.”