Interactive
US – 888 agrees multi-year partnership extension with Caesars Interactive
By Lewis - 19 January 2021
888 has agreed to a multi-year extension of its exclusive B2B poker partnership with Caesars Interactive. The new agreement will see 888 continue to power the World Series of Poker (WSOP) brand’s online poker rooms as the company plans its entry into new regulated markets.
WSOP sees hundreds of thousands of entrants from across the globe compete for millions of dollars with live tournaments broadcast to an international audience. Through the partnership, 888 will continue to provide its poker platform and services to Caesars Interactive in the U.S. including bringing the WSOP’s online poker rooms to players’ mobiles and desktops.
The partnership will also see 888 continue to power the U.S. market’s only interstate shared player liquidity poker network across the states of New Jersey, Delaware and Nevada, connecting an increasing number of poker players to enhance the availability of poker games and formats for its customers.
The agreement will see the launch of “Poker 8”, 888’s next generation software, in the U.S. Poker 8, which successfully launched in Europe in November 2020.
In addition to powering the WSOP online poker brand, the partnership will also see 888 continue to supply its proprietary casino platform and content to CIE’s casino brands, Harrah’s and World Series of Poker Casino in New Jersey. The partnership enables 888, through the WSOP brand and subject to regulatory approvals, to gain a presence in new jurisdictions across the U.S., such as Pennsylvania, where Caesars Interactive holds a license to operate.
“Our partnership with Caesars has been powering the hugely popular WSOP brand online since 2013 and we are looking forward to continuing this relationship for many years to come,” commented Yaniv Sherman, SVP – Head of U.S. at 888.
“We are also excited at the prospect of adding new states to our unique interstate poker network in 2021 and beyond, which we believe would drive a significant increase in liquidity for poker players on the 888 platform.
Our extended relationship will also enable 888 to gain a presence in new U.S states following the required regulatory approvals, which presents an important opportunity in our long-term development strategy for the U.S. market.”
Ty Stewart, Executive Director of the World Series of Poker and SVP of CIE, added: “We’re proud of the success story to date, particularly the record-setting tournament events of 2020, and are optimistic about the future of real money online poker in the U.S.”
