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US – AGA kicks off Responsible Gaming Education Month

By - 6 September 2023

The American Gaming Association (AGA) has commenced Responsible Gaming Education Month (RGEM) 2023 with new consumer survey data showing the strength of responsible gaming awareness.

As legal gaming expands, consumers continue to report high levels of responsible gaming engagement, with 84 per cent of past-year gamblers aware of at least one responsible gaming resource, including 91 percent of sports bettors.

Past-year gamblers also report high confidence in the effectiveness of responsible gaming tools, policies and initiatives. Three-quarters or more of players consider the following measures effective ways to encourage responsible play deposit limits (85 per cent), time limits (78 per cent), wager limits (77 per cent), employee training (77 per cent) and industry code of conduct (75 per cent).

“Our industry’s success is based on earning customer trust, providing safeguards for responsible gaming, and implementing tools that our customers engage to bet responsibly,” said AGA Vice President, Responsibility Cait DeBaun. “Today’s data shows our united effort to elevate responsible gaming is clearly resonating with players and shaping a safer gaming landscape.”

Importantly, as legal sports betting grows in new and existing markets, the survey underscores the value of advertising in driving responsible gaming awareness. More than half (53%) of sports bettors report seeing an increase in responsible gaming messaging over the past year.

Marking the industry’s 25th annual celebration of responsible gaming in September, RGEM 2023 will feature four weekly themes that the industry will activate on empowering Customers to Play Responsibly | Sept. 1-10, Legal, Regulated Gaming Protects Players | Sept. 11-17, Building a Responsible Gaming Culture Within | Sept. 18-24, Advancing Responsible Gaming with Research | Sept. 25-30.

“This month provides a focused opportunity for the gaming community to come together to highlight and advance our efforts,” continued DeBaun. “We look forward to joining with our members, regulators, leagues, media and all stakeholders to uphold our collective responsibility for responsibility.”

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