Interactive
US- GAN secures first Strip casino for simulated
By Phil - 14 October 2015
GAN has signed a partnership with American Casino & Entertainment Properties to launch a Simulated Gaming online experience for new customers and existing patrons nationwide in the United States.
ACEP owns and operates four gaming and entertainment properties in Clark County, Nevada including the Stratosphere Casino, Hotel & Tower, a destination resort featuring one of the most recognizable landmarks on the Las Vegas Strip. It also owns Arizona Charlie’s Decatur and Arizona Charlie’s Boulder and two off-Strip casinos, primarily serving residents of Las Vegas; and the Aquarius Casino Resort in Laughlin, Nevada, caters to Laughlin visitors and residents.
This marks the first major Las Vegas land-based casino client of Simulated Gaming but is the fifth major commercial US casino operator to adopt the Simulated Gaming solution from GAN. It will also be integrated with the casino’s land-based loyalty program reliant upon the Company’s unique patented iBridge Framework technology.
Dermot Smurfit, CEO of GAN commented: “Breaking into the Las Vegas casino market has remained a priority for GAN in 2015, supported by my own move to Las Vegas earlier this year. We’re delighted to partner with ACEP to bring their local casinos and the major destination casino ‘Stratosphere’ online nationwide in the United States. We believe Simulated Gaming is the right opportunity for major land-based Nevada casino operators seeking to extend their business and patron relationship online and take market share in the highly competitive Las Vegas gaming market.”
Alec Driscoll, Director of Gaming Development at ACEP commented: “The team at GAN has demonstrated their ability to execute swiftly to bring us online, the power of their technical platform and the merits of their Simulated Gaming model supported by Slot Tournaments, a wide range of games and their patented approach to driving increased visitation on-property. ACEP will have the opportunity to launch Simulated Gaming online this Winter, before year’s end.”
Simulated Gaming is the innovative Internet gaming service designed by GAN specifically for land-based US casinos to launch in advance of prospective regulation, offering a gaming-as-entertainment consumer website and mobile Apps enabled with unique monetization features such as real-time Slot Tournaments and a compelling Internet gaming content portfolio of over 200 casino slot, table and skill-based games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments.
Launched in the US by GAN in January 2014, Simulated Gaming has been proven to monetize Internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators on Facebook.
Supported by 41 months’ operating data across three major US casino’s deployments, Simulated Gaming is now proven to drive increased visitation on-property and in 2014 delivered on average a 28 per cent uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming online.
US casino operators report up to 50 per cent of their surveyed casino patrons are already engaged in playing Social Casinos on Facebook. Simulated Gaming enables land-based US casinos access to the Social Casino market worth an estimated $1.3bn per annum in the United States in 2015 and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property
