Operator News
US – Bally’s details return of Horseshoe brand to Las Vegas Strip
By Lewis - 26 January 2022
Casino brand Horseshoe is returning to Las Vegas as part of a transformation that will begin in the spring of 2022.
The changes will include a renovated exterior, new entertainment and food and beverage options, and a reimagined casino floor and public areas. In keeping with Horseshoe’s classic sophistication, the design team will incorporate a handcrafted feeling with tooled leather, dramatic colours, and the brand’s signature gold horseshoe iconography.
“At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” said Jason Gregorec, SVP and General Manager of the property.
“Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”
Horseshoe Las Vegas will stand at the 50-yard-line of the Las Vegas Strip at the corner of Flamingo Rd. The multi-million dollar investment is the latest in a series of reimaginings for Caesars Entertainment’s Las Vegas resorts, including a new entrance to Caesars Palace, multi-million dollar investments in casino floor and gaming technology across the properties, and partnerships with world-class entertainers and restaurateurs.
“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” added Sean McBurney, Regional President of Caesars Entertainment. “2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”
Caesars Entertainment’s World Series of Poker will returns to its roots this summer, having been first played at Las Vegas’ original Horseshoe in 1970, as it moves to the Strip for the very first time.
“We couldn’t be more excited to see the World Series of Poker return to Horseshoe,” said Ty Stewart, SVP and Executive Director of the World Series of Poker. “Horseshoe is where it all began for WSOP. It’s always been a brand for gamblers and card players. As we move WSOP to the Las Vegas Strip for the first time, that it will happen at Horseshoe makes it incredibly special.”
The 53rd annual World Series of Poker comes to the Strip May 31 – July 19, 2022, just as the property begins construction. The transformation to Horseshoe Las Vegas should be complete by the end of 2022.
