bet365 announced an exclusive partnership with Hornets Sports & Entertainment to become the “Official Mobile Sports Betting Partner of the Charlotte Hornets.” With this news, the Hornets become the fifth US professional sports team in bet365’s American sports portfolio, along with the Washington Commanders (NFL), Colorado Rockies (MLB), Cleveland Guardians (MLB) and San Antonio Spurs (NBA).
“Everyone at bet365 is thrilled to partner with the Hornets, as we launch our iconic sports betting brand in North Carolina. The Hornets’ rich and dynamic history is deep rooted in the Queen City community, and we’re abuzz to become part of their exciting future,” said a bet365 spokesperson.
“We are excited to announce this partnership with bet365,” said Hornets Sports & Entertainment Chief Revenue Officer Jacob Gallagher. “Since the day Governor Cooper signed sports wagering into law at Spectrum Center in June, we sought a partner that would help us provide our fans with new, additional opportunities to engage with their favorite sports teams. We are confident that bet365 is a great fit with our organization and can help us do that.”
As part of the partnership, bet365 will receive branding and signage at Spectrum Center (the Hornets Arena), on hornets.com, Hornets social media platforms, and the Hornets App. Additionally, fans can expect bet365 branding on the team’s television and radio game broadcasts.
Some in-arena signage, including the placement of the bet365 logo on the Spectrum Center courtside baseline aprons, will be activated beginning with tonight’s Hornets NBA In-Season Tournament game against the Milwaukee Bucks, with additional assets to come over the next several months.