Interactive
US – Bethard is entering the American B2B market
By Phil - 4 February 2019
Bethard Group, whose B2B operations are managed under the brand name Together Gaming, has developed strongly in 2018 and is now about to make another important move in order to get a foothold in the US market.
The joint venture with Metric Gaming, named Hard Metrics, provides operators with a turnkey solution to enter regulated sports betting and iGaming markets across the US efficiently and effectively through a single contracting entity.
” We start the year in the same way that we finished 2018, with full speed ahead,” said Erik Skarp, founder and CEO for Bethard Group. “Parallel to the growth we have experienced on the B2C-side, we are running just as fast with our B2B-operations. We are currently managing 13 different white label solutions across Europe and with Metric we can now start canvassing the hugely interesting US market which means great opportunities for us. Our focus is now set on obtaining further national licenses which brings benefits to all sides of our operations”.
“Metric is very excited by the prospect of working closely with Bethard and Together Gaming to provide a compelling turnkey solution for operators to gain entry into the US market via one contract and one provider”, says Martin de Knijff, Metric Gaming Founder and CEO. “Metric’s product and trading expertise added to Bethard’s proven pedigree in offering a full white label iGaming solution will provide a very attractive route to market for many operators.”
Bethard Group is based in Malta and Sweden. The company is currently licensed in Malta, Denmark, the U.K., Sweden and Ireland. Work on a license for a state licence in Schleswig-Holstein in Germany and a national license for Spain has been initiated. The company is also actively seeking licenses in several other markets and expects to have a licensed presence in most key European markets already by 2020.
