SPORTS BETTING
US – BetMGM collaborates with Vanessa Hudgens in latest casino campaign
By Phil - 27 November 2023
BetMGM has partnered with actress and singer Vanessa Hudgens for its latest online casino campaign, Library of Games.
The 30-second advert follows Ms Hudgens through a library setting, brought to life with the BetMGM app on her phone. The library serves as a portal through which Hudgens and the audience are transported from one BetMGM Casino game-inspired room to another, each ‘more eclectic than the last.’ Proclaiming itself ‘The King of Casino,’ the spot seeks to cement BetMGM’s position as a leader in the iGaming industry. The new campaign follows BetMGM’s recent series starring Jamie Foxx, which debuted in September.
Matt Prevost, BetMGM’s Chief Revenue Officer, said: “Vanessa Hudgens is a superstar who brings BetMGM to life not only as an iGaming or sports betting company but as an entertainment experience. This is an incredible collaboration that will keep audiences old and new engaged.”
