Interactive

US – BetMGM pens integrated sports betting and entertainment partnership with Topgolf

By Lewis - 22 February 2021

BetMGM and Topgolf Entertainment Group have announced a new partnership centred around an integrated sports betting and entertainment experience.

The two companies will collaborate on marketing and promotional offers through the BetMGM platform at select Topgolf venues and within WGT by Topgolf, the online golf game which has been part of the Topgolf family since 2016.

“We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide,” said BetMGM’s Chief Revenue Officer Matt Prevost.

“Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.”

The partnership will allow Topgolf and BetMGM to engage with consumers on a large scale while reaching new audiences, both digitally and in-person.

Details of the partnership include BetMGM digital branding throughout Topgolf venues in cities where BetMGM operates, including Topgolf’s marquee Las Vegas location at MGM Grand; Indianapolis; Nashville; Detroit; Virginia Beach; and Denver, as well as within the WGT by Topgolf platform.

BetMGM will also activate branding and promotional integrations in additional Topgolf locations as its sports betting and gaming platforms become available in new states.

JF Prata, Topgolf Media Chief Operating Officer, commented: “We are thrilled to partner with BetMGM as we continue to energise and grow our entertainment communities.

“Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that, while providing our longtime fans, as well as those less familiar with Topgolf, an introduction to a complementary experience with BetMGM.”