Interactive
US – BetMGM strengthens gaming offer with Evolution in New Jersey
By Lewis - 9 November 2020
BetMGM has successfully launched its new live casino product in partnership with Evolution. The launch complements a gaming portfolio that has also been strengthened with the addition of slot content from Playtech, DGC and Ainsworth.
The addition of Evolution’s live dealer games to GVC’s US platform which powers BetMGM, positions the company as the only operator in New Jersey to offer its customers content from both live studio providers in the state. The games are available in the state through BetMGM, as well as sister brands Borgata Casino and PartyCasino.
In the first seven days following its launch, Evolution generated a third of total live casino stakes in New Jersey with BetMGM seeing live casino revenues increase by around 30 per cent month on month. Customers now have access to a wider range of live poker, blackjack and Baccarat games, with Evolution’s American Roulette proving the favourite since launch.
GVC also integrated and launched 20 exclusive online slot games for BetMGM with Ainsworth in New Jersey, including land-based slot titles, such as ‘Mustang Money’ and ‘Eagle Bucks’. The games were available on BetMGM for the first time online.
Colin Cole-Johnson, GVC’s Director of Gaming Product commented: “These launches are a powerful demonstration of how GVC has helped BetMGM secure a market leading position in the US.
“Our ability to build partnerships and integrate premium content from providers such as Evolution has enabled us to deliver our customers cutting-edge gaming which is without parallel anywhere in the market.
“We are incredibly excited by the opportunity ahead of us as we expand our offering with new products and new states.”
Matt Sunderland, BetMGM’s VP of Gaming added: “The GVC platform with its breadth of new and exclusive content, supported by sophisticated marketing and customer engagement tools, has established BetMGM as the clear market leader in iGaming in New Jersey.
“These same attributes put us in pole position to deliver a compelling customer offer which will establish us as a leader as new markets open up on a state by state basis.”
