SPORTS BETTING
US – Betsson invests in strategic venture with TG Lab
By Lewis - 20 April 2021
Betsson has announced an agreement with TG Lab to utilise the company’s new iGaming platform, the Player Account Management system (PAM), to support Betsson’s launch in the US market.
TG Lab has since then created Strive, a North American specific entity encompassing this new technology, intellectual property rights and expertise, in which Betsson now invests. Betsson’s sportsbook will be the first to be integrated with the Strive PAM.
“This investment is another important milestone in our US entry. The investment will support our B2C launch with the Betsafe brand in Colorado as well as broaden Betsson’s offering to the US market,” explained Pontus Lindwall, CEO of Betsson AB.
“The US market has a limited number of PAMs and sportsbooks that are truly set up for the multi-state regulatory environment and scale. This investment brings together two high-quality independent iGaming technologies for the US market.”
