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US – Caesars unveils mobile sports betting app with national marketing campaign

By - 3 August 2021

Caesars Entertainment has unveiled Caesars Sportsbook, a mobile sports betting app, with a multi-million dollar comprehensive marketing campaign.

Caesars Sportsbook combines the company’s sports betting assets under one brand anchored by an easy-to-navigate app that integrates mobile sports betting with Caesars’ singular loyalty programme, Caesars Rewards.

“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook,” said Tom Reeg, CEO of Caesars Entertainment. “The rebranded and upgraded offerings for our Caesars Sportsbook will provide customised offers, flexible limits, a wide range of betting lines, and an intuitive user experience.

“Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”

The Caesars Sportsbook app operates on Liberty, the company’s owned and integrated tech stack. Win or lose, every wager gives you more with Caesars Rewards. Each bet earns Caesars Rewards Tier Credits and Reward Credits.

Caesars Sportsbook links with Caesars Rewards, making it as easy to earn and redeem online as it is in person at one of Caesars’ destinations across 16 states. Reward Credits earned within the Caesars Rewards network can be redeemed everywhere, meaning everything players earn online can be used for free play, dining, getaways, and specially curated sports and entertainment experiences.

The Caesars Sportsbook mobile app using the Liberty technology is live in eight states – Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. The app is set to go live pending regulatory review in Arizona, Maryland, and Louisiana.

In Illinois, Nevada, and Washington, DC, markets where bettors are required to be at or near a Caesars Sportsbook retail location to register, bettors will now have access to the new Caesars Sportsbook by William Hill app. The Caesars Sportsbook by William Hill app offers an upgraded look and link to Caesars Rewards.

“Caesars Sportsbook puts the bettor at the center of everything,” explained Eric Hession, Co-President of Caesars Digital. “We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate.

“But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”

In celebration of the launch, first-time Caesars Sportsbook app users will have the opportunity to place their first bet, up to $5,000, risk-free.

Caesars Sportsbook will also be launched outside of the company’s casinos and resorts in locations such as Capital One Arena, Chase Field, Monmouth Park Racetrack, Mountaineer Casino & Resort, Prairie Meadows Casino & Racetrack, and Turtle Creek Casino, expanding the company’s presence in key gaming markets.

Caesars Sportsbook is deploying a nationwide advertising campaign with actor-comedian JB Smoove embodying the legendary Caesar. The series of spots also features Patton Oswalt as Carl.

“Sports bettors deserve a sports betting experience that treats them like royalty,” added Chris Holdren, Co-President of Caesars Digital. “In our world, everyone’s an emperor, and the Caesars Sportsbook app delivers an experience worthy of them.

“We invite people to play with us online, stay with us at our resorts and experience their favourite sports in new ways through our unparalleled partnerships.”

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