DraftKings has completed its acquisition of Golden Nugget Online Gaming, broadening the operators reach into new customer segments.
The deal enhances the combined company’s iGaming product offerings through DraftKings’ vertically-integrated tech stack and Golden Nugget Online Gaming’s unique capabilities – including live dealer.
The acquisition does not include brick and mortar Golden Nugget casinos, which will continue to be owned by Fertitta Entertainment.
“Acquiring Golden Nugget Online Gaming gives us synergies across our business,” said Jason Robins, Chairman and CEO of DraftKings.
““We anticipate that this acquisition will provide meaningful revenue uplift by utilising our data-driven marketing capabilities and a dual brand iGaming strategy, gross margin improvement opportunities, and cost savings across external marketing and SG&A. I am proud to welcome the Golden Nugget Online Gaming team to the DraftKings family.”
“This will be an alliance unlike any other in the digital sports, entertainment and online gaming industry,” added Tilman Fertitta, Chairman and CEO of Golden Nugget Online Gaming.
““Now that the acquisition is completed, I look forward to what the future will bring for our combined company and am confident this relationship will be a huge success.”