DraftKings is set to become an Official Sports Betting Partner of the NFL and extend its current relationship as the exclusive Official Daily Fantasy Partner.
As an Official Sports Betting Partner of the NFL, DraftKings will have the right to integrate relevant sports betting content directly into NFL Media properties including NFL.com and the NFL App.
As part of the agreement, DraftKings will utilise the NFL’s official League data feed. DraftKings will also be able to enhance their fan experience with NFL highlights, footage and Next Gen States content.
“The way fans consume sports years from now will look drastically different, and it will be due in part to forward-thinking collaborations like our expanded relationship with the NFL today as an Official Sports Betting Partner and the exclusive Daily Fantasy Sports Partner,” said Jason Robins, CEO, chairman and co-founder, DraftKings.
“We share the same vision as the NFL on fan engagement and believe this agreement will lead to new innovations that will ultimately enhance both the product on the field and on the screen.”
“We’re thrilled to renew our relationship with DraftKings as the NFL’s exclusive Daily Fantasy Sports Partner and expand it by adding them as an Official Sports Betting Partner,” commented Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships.
“For several years DraftKings has helped find new and different ways to engage NFL fans and we expect that to increase with the evolution of legalized sports betting.”
In addition to becoming an Official Sports Betting Partner of the NFL, DraftKings will renew its exclusive relationship as the Official Daily Fantasy Partner of the NFL, which provides DraftKings with exclusive rights to NFL marks to promote daily fantasy sports contests.
DraftKings will continue to collaborate with the League on a variety of content and product offerings that fans can engage with on the DraftKings Sportsbook and Daily Fantasy Sports apps. The deal also includes integrations across NFL Media properties including a continued prominent presence within the NFL RedZone channel.