Operator News
US – Draftkings rebrands riverboat casino in Illinois
By Lewis - 24 July 2020
DraftKings has announced that Casino Queen will be rebranded as ‘DraftKings at Casino Queen’, including its physical location in East St. Louis.
The rebrand is connected to DraftKings bringing its sportsbook app and retail presence to Illinois in association with Casino Queen, subject to receiving necessary approvals.
“We are excited to be working with Casino Queen to bring our premier sports betting experience to the state and its sports fans,” commented Ezra Kucharz, DraftKings Chief Business Officer.
“Through this collaboration, we have the opportunity to change how fans engage with the sports they love, while becoming a part of the fabric of Illinois’ rich sports culture.”
Terry Downey, President DraftKings at Casino Queen, added: “Casino Queen is thrilled to welcome DraftKings to Illinois, the St. Louis area, and our family. We believe this collaboration will enhance the Casino Queen iconic brand while introducing the sports betting industry leader to our state. Customers will consider only one choice for gaming and sports betting; DraftKings at Casino Queen.”
