Interactive

US – Esports Entertainment Group signs multi-year partnership with Baltimore Ravens

By Lewis - 12 February 2021

Esports Entertainment Group has signed a multi-year partnership with the Baltimore Ravens to be the NFL franchise’s esports tournament provider.

As part of the multi-year agreement, the company will operate bi-annual esports tournaments for the Ravens utilising its Esports Gaming League platform.

“Our esports tournament platform continues to gain strong traction among top-tier professional sports franchises,” said Grant Johnson, CEO of Esports Entertainment Group.

“We are delighted to add the Ravens as our latest partner. Our robust tournament platform will help the Ravens strengthen connections with their fans, while providing new avenues for engagement.”

As a partner of the Ravens, Esports Entertainment Group will leverage player imagery within the Ravens local market. Esports Entertainment Group will also work with Ravens players to create custom videos that will promote the tournaments and be featured in the Ravens ongoing digital marketing efforts spanning social, email, mobile, and online channels.

“The growing popularity of esports provides a great opportunity for our team to create deeper connections and engagement with our fans,” commented Kevin Rochlitz, Chief Sales Officer, Baltimore Ravens. “We look forward to a long and mutually rewarding relationship.”

“Working with the Ravens and other top teams in the NFL, NHL, and more provide a strong validation of the quality of our robust platform and its ability to meet the demanding needs of large-scale deployments,” added Magnus Leppäniemi, EVP Esports at Esports Entertainment Group.