SPORTS BETTING
US – Esports Technologies appoints new Affiliate Director
By Lewis - 22 July 2021
Esports Technologies has appointed Michael Holm as Affiliate Director. In this new position, Holm’s primary objective will be to streamline the Esports Technologies affiliate platform and leverage a network of affiliate partners, bolstering a consistent level of performance across multiple markets and across a wide range of products such as esports, sportsbook, casino and ‘Play for Fun’ games.
Holm brings 15+ years of iGaming experience having started his career as a Poker Affiliate in 2004. In 2010, he began working as an operator executive and headed up the affiliate departments for some of the industry’s leading brands including Redbet, Evoke Gaming and Twin Casino, creating and managing award winning Affiliate Programs, including the coveted IGB Affiliate Program of the Year.
Commenting on his appointment, Holm said: “After 15 plus years in iGaming affiliation I’m absolutely thrilled to move into the fast-growing esports market with a company as dynamic as Esports Technologies. This sector is going through an exciting period and I’m looking forward to working with my new team and building the ultimate affiliate product for the sector.”
