Following a head of terms signed in June, Gaming Innovation Group has formalised an agreement to provide its platform and sportsbook to U.S. based brand, Crab Sports.
This deal marks the first deal of its kind in the U.S. for GiG following the acquisition of Sportnco earlier this year.
The turnkey solution includes the technical platform and sportsbook powered by GiG’s unique data and GiG Logic rules based solutions.
Maryland’s sports betting market is anticipated to generate $217m in revenue in year one. With a strong locally recognised brand, quality of product and focus on user experience, both GiG and Crabsports are optimistic for the future of the partnership.
Richard Brown, CEO of GiG, commented: “I am excited to be partnering with a localized brand like Crab Sports in Maryland, US.
“We view the Maryland and the wider US market as a strong opportunity given our expertise in personalisation and building a unique customer experience.
“We believe we can partner with brands, such as Crab Sports, and truly provide them with a differentiation on the market and help them compete against the nationwide Tier 1 players.
“We look forward to working with the excellent team at Crab Sports to help build a brand and an experience that will stand out in Maryland.”