Interactive
US – GiG pens platform agreement to power PlayStar Casino’s market entry in Pennsylvania
By Lewis - 1 July 2021
GiG has signed a long-term agreement with PlayStar Casino for the provision of iGaming platform technologies to power the brand’s expansion into Pennsylvania.
Building on the foundation of their initial partnership, PlayStar Casino will use GiG to power its casino’s second US market entry. The agreement is based on a revenue share model and has a minimum duration of four years.
“We are very excited to continue our expansion into the third US state, in particular Pennsylvania that has shown a tremendous amount of growth in the iGaming market in a relatively short time period,” commented Richard Brown, Chief Executive Officer of GiG.
“We also believe the plans that PlayStar have with the customer centric and product driven approach connect very well with GiG’s B2B offering and strategy and we look forward to helping them achieve their ambitions.”
PlayStar Casino is a privately owned company founded and operated by Joel Wikell (founder of Boss Media, Readly, Blinto and Hexigames) and co-founder and CBDO Adam Noble (ex Yggdrasil and Play’n’go).
PlayStar Casino recently welcomed the addition of Per Hellberg as CEO (previously held CEO positions at Catena Media, Readly and Nordic Gaming Group) and Dan Alexander (ex Bet365, Mansion Group) as COO.
Per Hellberg CEO of PlayStar Casino, added: “We are delighted to be partnering with GiG to power PlayStar’s expansion into Pennsylvania. With our preparations firmly underway for our New Jersey launch with GiG, it was a natural progression to leverage that work and replicate our casino offering over the border in Pennsylvania.
“This will mark the second market entrance for PlayStar in the USA with GiG and we’re looking forward to launching a casino experience like no other.”
