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US – Grand Sierra Resort and and Sahara Las Vegas to use Gaming Analytics

By - 10 September 2021

After extensive vetting of the competition, Meruelo Gaming selects Gaming Analytics and its advanced artificial intelligence tools to improve marketing and casino operations.

“We’re excited to welcome Gaming Analytics to our array of technology solutions. The platform was recommended by our industry counterparts for its accuracy and timeliness in creation of custom and predictive analytics. Ultimately, Gaming Analytics will create greater impact for our marketing and casino campaigns.

After evaluating multiple companies, we believe Gaming Analytics stands above the competition with its ease of use, superior technology, reputation, and highly rated customer service. Gaming Analytics will help accumulate all of our data into one easy-to-use platform, providing a 360-degree view of our business and will inevitably, reduce costs and increase profits,” said Christopher Abraham, SVP of Marketing at Grand Sierra Resort.

Gaming Analytics combines simplicity of search engine with the power of machine learning and AI to create the casino industry’s first search driven data analytics platform. Grand Sierra Resort and Casino (GSR) and SAHARA Las Vegas are the latest addition to its growing list of partners.

Kiran Brahmandam, CEO of Gaming Analytics, said: “Many analytics platforms in our industry are expensive, quite difficult to use, and take time see meaningful results. We are leading the effort to solve this problem with our powerful, yet extremely easy to use platform. We are honored to be selected as partners by GSR and SAHARA Las Vegas, and we look forward to further enhancing our offerings and adding value to their operations.”

Getting started with Gaming Analytics is a relatively quick process, with three to five weeks of onboarding. The platform is offered as a software and as a service, with minimal up-front costs and no long-term contracts.

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