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US – IGT to launch huge bonusing system with Station

By - 6 April 2016

International Game Technology has signed a deal with Station Casinos to enhance Station Casinos’ IGT Advantage casino management systems with state-of-the-art gaming systems solutions and applications that will allow for “on device” marketing, bonusing and guest communication on over 19,000 slot machines located across its 19 properties in Las Vegas, Nevada.

The comprehensive systems enhancement includes IGT’s Universal Game Adaptor (UGA) and will permit Station Casinos to offer a premium guest experience that includes real-time customised promotions and incentives through the IGT Service Window.

Nick Khin, IGT Senior Vice President of Sales, North America Gaming & Interactive, said: “This enterprise-wide deployment of IGT UGA and systems solutions at Station Casinos marks a significant milestone in our continued focus on providing the gaming industry’s most advanced casino management systems. As Station Casinos continues to provide best-in-class entertainment offerings, we are pleased to have been selected to deliver innovative gaming systems solutions that will allow them to significantly enhance their overall guest experience.”

Marc Falcone, Station Casinos’ Executive Vice President and Chief Financial Officer, added: “Our initial gaming systems partnership with IGT allowed us to customize one of their bonusing programs into Jumbo Jackpot , which quickly became a guest favourite. We are excited once again to be at the forefront of bonusing with IGT, as the new IGT Advantage applications will permit us to create customized guest incentives that can only be found at Station Casinos.”

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