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US – IGT reveals more females are playing social poker

By - 13 March 2014

International Game Technology and DoubleDown Casino have released new data revealing female poker players’ participation in social casinos is on the rise.

The data was released as a follow up to DoubleDown Casino’s ongoing US Social Casino Index project offering a detailed look at social casino player preferences, based on more than 6m people who play DoubleDown Casino games on Facebook or a mobile device every month.

“As the world’s largest virtual casino, we pay attention to trends and make note of the fact that the poker is appealing to broader audiences both online and on the casino floor,” said John Clelland, Vice President of Global Marketing at IGT Interactive Group. “Poker is traditionally thought of as a male-dominated game but our data proves that female poker players are on the rise in social casino.”

Although DoubleDown Casino offers more than 40 free-to-play social casino games, the company found that poker is one of the most popular games among all online social casino players. While men are still the majority of poker players, there was a 22 per cent increase in female players in 2013 over the previous year.

DoubleDown Casino is the only social casino that brings an authentic Vegas experience where everyone is welcome to play-for-fun and share in the thrill of taking a chance. DoubleDown Casino also found that women spend about as much time playing free-to-play online poker as men each week. Women in Hawaii love to play poker, spending almost 6.5 hours per month playing the game in online social casinos. This finding makes sense as the Social Casino Index found that players in Hawaii tend to use their mobile phones for game play more than players in any other state. Women in Utah play almost 8m virtual chips per session whilst women in Wyoming play virtual chips more conservatively. On average, they play less than 1m virtual chips per session.

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