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US – Innovative Technology strengthens in Americas with Fabbri appointment

By - 18 September 2020

Innovative Technology Americas has appointed Lauren Fabbri as Business Development Manager for the US market focusing on Gaming, Amusement and Vending.

She joins the US team and is responsible for generating new sales opportunities in this vibrant and ever-changing marketplace.

Rebecca White, VP of Sales & Business Development, said: “We are delighted to have Lauren onboard. As well as establishing new business, Lauren will account manage our existing customers, monitor sales trends, educate prospective customers on products, identify emerging markets, and represent ITL at various state and national trade association events and exhibitions. Lauren’s primary market is the Gaming sector in Georgia (GA) and the Southeastern United States.”

Commenting on her new role, Ms Fabbri said: “Joining ITL has been such an exciting new venture for me. Being given the opportunity to work for a leading manufacturer is a phenomenal learning experience. Despite joining the company at an unusual time with COVID-19 affecting businesses all over the world, I was pleased to be able to attend my first trade show with the team at GAMOA (The Southern Gaming Expo) in August. I was taken aback with the amount of comments, interest, and feedback we had about our state of the art NV200 bill validator and foresee a rise in installations in the region. I am looking forward to being part of future opportunities where I can represent such reliable and innovative products in an industry I have grown to love. I will continue to share our ever-evolving products with my customer base, and I am very excited about the direction that the organisation is heading. I feel proud to be part of this journey.”

Rebecca White added: “Lauren has worked in the Gaming & Amusement industry for eight years so she will already be known to many of you. She has a solid background in sales, a wealth of contacts, knowledge and expertise and I look forward to working with Lauren to bring you the latest products and solutions to make your cash handling more efficient and cost effective.”

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