Supplier News
US – Light & Wonder integrates SHR Group’s Allora CRS booking engine
By Phil - 20 February 2024
Light & Wonder has announced the expansion of its integration services through a collaboration with SHR Group’s Allora CRS booking engine.
SHR’s Allora CRS software enhances the capabilities of hotel operators by offering advanced booking features that effortlessly integrate with Light & Wonder’s system-independent global loyalty platform, L&W ENGAGE. This integration allows operators to customize the customer experience more effectively by using a guest’s predicted revenue value to access exclusive member rates and offers, both through the booking engine and the call center, ensuring that the customer gets the right room, at the right rate, on the right day.
“This integration and advanced capabilities of L&W ENGAGE have significantly enhanced the experiences of our customers whose hotel encounters play a large role in the overall customer journey,” said Jon Wolfe, President of Global Systems and Service at Light & Wonder. “We are excited to expand this offering, empowering our customers to elevate the guest experience and deepen customer loyalty.”
“Allora CRS has been an integral part of our success story,” said Dan Edmonds, Vice President of Casino Strategy & Solutions at SHR Group. “Together with the L&W ENGAGE platform, we offer a dynamic solution that is redefining customer engagement in the hospitality industry.”
This integrated solution is now accessible to both potential and existing L&W ENGAGE and SHR Group customers.
