Interactive
US – Light & Wonder strikes third-party provider Deal with RubyPlay
By Phil - 5 February 2024
Light & Wonder has forged a new collaboration with RubyPlay, that includes exclusive aggregation for the U.S. iGaming market.
The new agreement grants Light & Wonder’s operator network access to RubyPlay’s content, including the Immortal Ways series which has recently gained significant traction for the dynamic provider. The innovative Immortal Ways mechanic gives players 10,000 ways to win and includes two Immortal Arrays across the four middle reels to heighten excitement, as well as bonus wheels that could award multipliers and fixed jackpots. The series has spawned several releases for the studio, including two of its best-performing titles to date – IMMORTAL WAYS: DIAMONDS and IMMORTAL WAYS: BUFFALO.
RubyPlay boasts over 100 slots in its portfolio including its hit DIAMOND EXPLOSION series, which is also set to launch across Light & Wonder’s global operator network.
This most recent deal for Light & Wonder serves as further testament to the strength of its industry-leading content aggregation platform, providing independent studios such as RubyPlay with an efficient route into new markets, while delivering a regular flow of fresh and engaging content to its operator customers.
Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, said: “RubyPlay has developed a stellar reputation for developing forward-thinking gaming experiences and we are delighted to bring its high-quality content to an even wider reach on our global network.
“Elevating emerging studios is a top priority for us and we are particularly excited to be RubyPlay’s exclusive aggregator in the US where we anticipate a great response to its dynamic content.”
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Light & Wonder has a vast reach in terms of markets, particularly in North America, which is a perfect fit for RubyPlay’s strategy of focusing on regulated markets. We’re thrilled to be integrating our next-level content onto Light & Wonder’s platform, allowing significantly more players around the world to enjoy our cutting-edge slots.”
