Interactive
US – Light & Wonder to premiere 1X2 Network in the US
By Phil - 2 February 2024
Light & Wonder has announced an exclusive aggregation arrangement to debut 1X2 Network’s innovative content in the US, starting in Michigan.
This agreement marks a significant entry for 1X2 into the vibrant US market, leveraging Light & Wonder’s market-leading aggregation platform. The latest in a string of studio deals for Light & Wonder provides further evidence of the power of its market-leading platform and distribution network in the U.S., where it delivers dynamic and immersive content to the industry’s biggest brands.
1X2 Network, renowned for its diverse range of content including slots, virtual sports, crash games and instant win titles, from its four internal studios, 1X2gaming, Iron Dog Studio, Prospect Gaming and Ad Lunam, is set to launch on the U.S. gaming scene soon. This move builds on a successful European alliance, showcasing the strength and potential of this collaboration.
Kevin Reid, CEO at 1X2 Network, expressed enthusiasm about this expansion: “As we launch our games in the U.S., we’re excited to have Light & Wonder as our exclusive aggregation partner, extending our fruitful relationship and leveraging their powerful platform for widespread distribution. We are starting in Michigan, but work is already well underway in other states.”
Steve Mayes, Digital Partnerships Director at Light & Wonder, shared the sentiment: “1X2 Network has a history spanning 20 years of producing slick, innovative content that is very popular with players. It’s great to now be in a position to start putting its games in front of players in the US, who I am sure will be every bit as receptive as players have been in the European markets.”
