US – NetEnt teams up with GANBy Phil - 14 September 2015
NetEnt has signed an agreement with GAN (GameAccount Network) to supply its award-winning games through GAN’s Simulated Gaming platform in the US.
Simulated Gaming does not include real money bets but offers NetEnt the opportunity to reach new player groups prior to potential new state regulations.
Simulated Gaming is clearly separated from real money wagering, where players purchase virtual currency used to extend time playing the games online and potential winnings are non-cash. NetEnt’s games will be offered on land-based casino operators’ web sites, targeting the traditional land-based environment and its player community.
The signed agreement allows NetEnt to deliver a selection of its online casino games to multiple land-based casinos with a phased rollout approach. Simulated Gaming has the possibility to play a key role from a branding and player promotion perspective and thus supports NetEnt’s long-term strategy to enter regulated digital casino markets in North America, although NetEnt’s potential direct revenue impact from Simulated Gaming is not expected to have a material financial impact.
“We are very excited to be entering the simulated gaming market. The agreement with GAN will allow land-based casinos in the US to introduce NetEnt’s online casino games to their player community ahead of possible state regulations. The opportunity to build early recognition and loyalty regarding our best-in-breed gaming titles fits perfectly into our long term growth strategy in the US,” said Björn Krantz, Managing Director of NetEnt Americas LLC.
“We are delighted to support NetEnt’s entry into the US market and on behalf of our land-based casino operator clients we welcome their compelling gaming experience onboard our Simulated Gaming platform,” said Dermot Smurfit, CEO of GAN.