Interactive
US – New Hampshire Lottery teams up with IWG
By Lewis - 14 May 2020
The New Hampshire Lottery is teaming up with Instant Win Gaming (IWG) to enhance and expand New Hampshire iLottery, which has experienced widespread success since its launch in September 2018.
The New Hampshire Lottery now has access to IWG’s game portfolio featuring hundreds of games, along with the ability to build custom content specifically for players in the Granite State. Following a competitive RFP process, this award qualifies IWG as a certified e-Instant game supplier for the New Hampshire Lottery.
“It’s an extremely proud moment to have been selected as an e-Instant game supplier for the New Hampshire Lottery,” said Rhydian Fisher, IWG CEO. “Applying our expertise to the already successful New Hampshire iLottery program is a rare opportunity in our industry. We cannot be more excited to begin working with New Hampshire and to offer our award-winning games to players in the Granite State.”
Since inception, New Hampshire iLottery has played a critical role in driving revenue for education in New Hampshire and sales continue to increase. New Hampshire iLottery sales are currently up by nearly 100 per cent year-over-year. As of this month, more than 67,000 players have registered accounts with New Hampshire iLottery.
“We are pleased to embark on this partnership with IWG as we look to further expand New Hampshire iLottery. IWG’s strong reputation for delivering high-quality, exciting games, along with a track record of success, were key drivers in its selection,” added Charlie McIntyre, executive director, New Hampshire Lottery.
“We are always looking to develop new ways to engage our current players, while reaching new audiences, and we see IWG’s games as the perfect complement to our current offerings.”
This agreement with the New Hampshire Lottery extends IWG’s WLA and NASPL client list to 21 lotteries worldwide, including eight lotteries in North America. It also marks IWG’s second integration with NeoPollard for a U.S. Lottery, extending the partnership that began in 2016 with the successful Michigan Lottery program.
