SPORTS BETTING
US – New York passes 1.2m mobile sports betting accounts
By Phil - 19 January 2022
Just over a week after New York’s highly anticipated sports betting launch, GeoComply data shows the state continues its remarkable start. More than one million accounts have been created across the five authorized sportsbooks and the action is not slowing down.
“The momentum of New York’s sports betting launch has continued and it is mostly home-grown,” says Lindsay Slader, Managing Director of Gaming at GeoComply. “The vast majority of users are brand new to regulated sports betting in the U.S. The data tell us that New Yorkers are dumping illegal sportsbooks for the new legal options and operators are also excelling at attracting first-time bettors.”
From launch at 9am EST on Saturday January 8 up until the end of the game on Monday January 17, GeoComply data shows 1.2 million accounts active in NY, with 878,000 unique players – more than NJ and PA combined over the same period. Only 9.3 per cent of NY players have placed bets previously in NJ, easing cannibalization concerns. 770,840 or 87.8 per cent of NY players are brand new to regulated online sports betting – never before seen in GeoComply’s systems. New Yorkers are mostly loyal to one sportsbook so far, with an average of 1.36 accounts per player. New York geolocation transactions* this weekend (17.9m), exceeded transactions from launch weekend (17.2m). New Jersey is unfazed and averaged 12.6m geolocation transaction* the two weekends before NY launch and 13.1m the two weekends since launch.
