SPORTS BETTING

US – OpenBet shatters Super Bowl betting with 145 per cent growth and 65,000 bets per minute

By Phil - 16 February 2023

OpenBet’s customers processed more than 13.6 million bets during last weekend’s Super Bowl LVII, with more than $295m staked during the big game that saw Kansas City Chiefs triumph over Philadelphia Eagles. The company’s pioneering BetBuilder product handled 3.7 million bets, totaling $66.7m in stakes.

The world leader in sports betting entertainment which services the globe’s biggest sportsbooks reported 145 per cent growth in total bets and wagers compared to last year’s game, with a peak of 65,000 bets placed per minute. Same-game parlays powered by BetBuilder accounted for 27 per cent of all bets placed, illustrating the continued appeal for this popular betting format from players across the US.

The average stake of same-game parlays was $20 with in-play wagering accounting for 12 per cent of all bets placed, eight per cent up on 2022 levels. BetBuilder requests peaked at 70,000 per minute

As expected, 95 per cent of bets placed were with US audiences.

This record-breaking performance was driven by OpenBet’s robust platform capabilities, strong content offering including 800+ markets, as well as the increase in legalized markets in operation enabling players to place bets in a safe environment. 

Crucially, OpenBet’s platform technology rose to the biggest sporting occasion by enduring zero downtime, ensuring the world’s leading operators were able to deliver a flawless sports betting entertainment experience. Throughout the regular NFL season, OpenBet worked closely with its partners to deliver platform enhancements, while preparations for the big game took place months in advance to ensure the best offering possible.

Jordan Levin, CEO at OpenBet, said: “Super Bowl LVII was a thoroughly entertaining spectacle and major sporting events like this are moments that matter for our partners. Their investment behind player acquisition and retention relies heavily on searing technology and world class planning.

“The event showcased the importance of a superior content offer backed by robust and scalable platform technology. At OpenBet, we are experts in this field. This was illustrated by the fact we offered 800+ markets based on a variety of special outcomes, along with our BetBuilder solution which facilitated world class same-game parlay experiences. Strong performances like this further vindicate our position as a world leader in sports betting entertainment.”