US – OPTX to analyse player data at Saratoga Casino Black HawkBy Phil - 27 May 2021
OPTX, the Las Vegas-based tech company focused on analyzing complex player data to provide real-time insights and recommendations to casino operators, is proud to announce the addition of Saratoga Casino Black Hawk in Colorado to its portfolio.
Founded in 2019 by former casino executives, OPTX unites all casino data giving operators an innovative view of their business. Available via desktop and mobile applications, the data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue and profitability.
A short drive from Denver, and surrounded by beautiful mountains, Saratoga Casino Black Hawk is one of Colorado’s hidden gems. Situated in the heart of town at the corner of Main Street and CO-119, the casino is outfitted with more than 400 slot machines, a wide array of table games and an all-new 1,400 square foot, state-of-the-art sports book powered by Betfred Sports.
“We are thrilled to partner with the talented team at Saratoga Casino Black Hawk. With the property positioned in a highly competitive market, OPTX will help leadership drive change through the platform’s insights and action,” said Brooke Fiumara, Co-Chief Executive Officer of OPTX.
“OPTX is going to be a transformative tool for our property helping us modernize the way we measure and manage our business. OPTX is a real time, end to end solution that does everything from player engagement to artificial intelligence-based recommendations for our slot floor,” said Tim Morrissey, General Manager of Saratoga Casino Black Hawk.
By incorporating OPTX, operators at Saratoga Casino Black Hawk will now have access to a diverse tool to understand their players and property better to drive an increase in revenue, profitability, and guest satisfaction.