Interactive
US – Penn launches mobile social casino game
By Phil - 19 April 2016
Penn Interactive Ventures, the interactive division of Penn National Gaming, has announced the launch of its new mobile social casino game, Hollywood Slots (www.hollywoodslots.com.
Hollywood Slots features exclusive content designed by leading social casino product developer Open Wager, Inc. and is currently available for download from the App Store and Google Play Store.
Open Wager tailored Hollywood Slots’ graphics to incorporate entertaining elements of Penn National’s popular Hollywood brand. Users collect free bonuses on the “Hollywood movie backlots”, invite their friends to play using Facebook, and compete in tournaments. Players’ virtual hostess, “Holly,” guides them to complete quests, earn stars and unlock new games.
The launch of Hollywood Slots further expands Penn National’s presence in the social casino marketplace, providing players with a world class suite of mobile games that enable increased marketing and loyalty interactions through anytime, anywhere social casino games available for any screen.
Chris Sheffield, Senior Vice President and Managing Director of I-Gaming for Penn National, commented, “The launch of the Hollywood Slots social casino game is an important component of Penn National’s I-Gaming strategy to acquire new customers through online engagement, while presenting new opportunities to interact with existing customers. We chose Open Wager as our partner because of their expertise in the social casino industry and track record of creating exciting and entertaining products that attract players. Hollywood Slots has already garnered early positive reviews and with today’s public launch, users can enjoy the platform’s exciting games and become engaged through the product’s unique graphics and game features.”
John Cahill, CEO, Open Wager said: “We are excited to partner with Penn National, one of the country’s most successful land-based casino operators to help them achieve their strategic goals in the online social space. We believe our custom content, rich game features and incorporation of Penn National’s Hollywood brand make Hollywood Slots a uniquely entertaining offering for social casino enthusiasts. We are committed to raising the bar on social casino entertainment and delivering a product that provides players with a great game experience thereby growing engagement, brand awareness and player loyalty.”
