Supplier News
US – Pinnacle enhances mychoice loyalty scheme
By Phil - 25 April 2014
Pinnacle Entertainment has expanded its enriched mychoice
guest loyalty program to all 14 casino properties offering even more extraordinary benefits.
The enhanced mychoice program also features monthly mycashmultipliers, invitations to exclusive VIP events and priority seating.
“Year after year, we continue to look for ways to enhance the benefits we provide to our loyal guests through our mychoice rewards program,” said Anthony Sanfilippo, Chief Executive Officer, Pinnacle Entertainment. “Our guests have access to 14 great Pinnacle Entertainment casino properties, and expanded choices for world-class rewards like luxurious trips to Atlantis Paradise Islands, Bahamas™, and any of the 12 MGM Resorts destinations in Las Vegas including Bellagio, as well as a Royal Caribbean International cruise.”
Every Owners Club member is eligible to receive 100 shares of Pinnacle Entertainment Stock upon acceptance into the Owners Club Stock Program. In addition, Owners Club members may choose to lease one of four luxury Mercedes-Benz automobiles.
Members receive preferred hotel reservations at Pinnacle destination properties such as L’Auberge Casino Resort in Lake Charles, River City Casino & Hotel in St. Louis, and Ameristar Casino Resort Spa Black Hawk. Belterra Park Gaming and Entertainment Center guests can join mychoice when the property opens in May 2014.
