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US – PlayScreen selects CASHBET to power Casino Cash

By - 1 February 2016

CashBet has announced a licensing partnership with PlayScreen, LLC for its hit real-money gaming app, Casino Cash.

Through this partnership, CashBet has been named PlayScreen’s iGaming platform provider. Available soon in the UK App Store, players have access to 17 casino games, including slots, bingo, roulette, and scratch cards within the app. Today’s announced licensing partnership with PlayScreen comes on the heels of CashBet further expanding its licensing business with the hire of Commercial Director David da Silva.

John Byrne, CEO of PlayScreen, said: “In the past, the biggest platform challenge we faced was the ‘black box’ approach, which provided us no transparency into the marketing spend driving traffic to our mobile app. Now with CashBet, we have complete visibility as well as many more tools to make the most efficient use of our marketing spend. We are so pleased to be working with a team that really understands real-money gaming. With the CashBet platform we can now fully optimize our acquisition and retention campaigns.”

Dr. Mike Reaves, CEO and co-founder of CashBet, said: “We’re steadily increasing our market share with new flagship clients, like the PlayScreen partnership we’ve announced today. At the same time, we’re also heads down developing and releasing new features for our mobile-first real-money iGaming platform, so that we can offer our partners the most comprehensive and robust solution for marketing and monetization in the mobile-first real-money market.”

Now powered by CashBet, Casino Cash offers players the opportunity to win real cash through the very best slots, bingo, roulette and scratch cards. 17 highly attractive slot games are available with unique themes and music. Players can choose from three themed bingo style games – Candies Bingo, Bingo Pop and Footie Bingo. Additionally, three different themes are available among the scratch cards – Royal Mint, Kung Fu Chicken and Footie – for the most entertaining and high quality iGaming experience available for mobile phones and tablets.

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