Supplier News
US – Rock Gaming to begin rebranding of Horseshoes and ThistleDown
By Phil - 5 November 2015
Rock Gaming will begin to transfer operational responsibilities of Horseshoe Casino – Cleveland, Horseshoe Casino – Cincinnati and ThistleDown Racino from Caesars Entertainment in the coming months.
It is expected to be completed by mid-2016. At that point, Rock Gaming will independently own and operate the gaming facilities. Turfway Park, located in Florence, Kentucky, completed a similar transition earlier this year.
Rock Gaming bought Horseshoe Casino Cleveland, ThistleDown Racino, Horseshoe Casino Cincinnati, the Ritz-Carlton, Cleveland, Higbee Building, and a controlling interest in Turfway Park from Caesars in February.
Matt Cullen, CEO of Rock Gaming, said: “This is an exciting time for us and we are eager to take the reins of day-to-day operations. We view this as an opportunity to leverage our unique culture and vast network of companies to grow the business and further connect the casinos to the downtown areas where they reside. We appreciate Caesars’ commitment in helping develop three world-class gaming facilities, and we look forward to continuing our partnership with them in Baltimore and with Caesars Interactive Entertainment.”
The properties will be rebranded and a new loyalty program that offers a robust set of perks and benefits will be introduced.
John Payne, Chief Executive Officer of Caesars Entertainment Operating Company, said: “We are pleased to have developed and opened these three properties with Rock Gaming and proud of the impact they have made on the local communities. We wish Rock Gaming, and especially our colleagues on the front lines of these properties, continued success.”
Upon completion of the transition, Horseshoe Casino Cleveland, Horseshoe Casino Cincinnati and ThistleDown Racino will no longer be part of the Caesars Total Rewards loyalty program. Rock Gaming will be rolling guests’ current Total Rewards Tier Status, Tier Credits and Reward Credits over to the new loyalty program. Guests will also keep their Total Rewards Tier Status, Tier Credits, and Reward Credits and will still be able to use them at all Caesars properties outside of Ohio.
Additional details about the rebranding and new loyalty program will be announced in the coming months. During the transition, all of the properties are open for business as usual and will continue operating with minimal disruption. Current casino team members will remain in their positions with the properties and will become part of the Rock Gaming family as the transition progresses.
“Our top priority is making this transition a seamless experience for our more than 3,600 new team members and millions of guests. Our guests will still receive the same high level of commitment and service they have come to expect,” said Mr. Cullen.
