Supplier News
US – Scientific Games and Hasbro extend agreement through 2025
By Phil - 2 January 2019
Scientific Games Corporation has extended through 2025 its long-term license agreement with Hasbro and Hasbro International for the exclusive use of Monopoly and more than 15 other iconic game brands.
“Since 1998, Scientific Games has worked collaboratively with Hasbro in using the Monopoly brand as a pillar for innovation, leveraging its popularity to become one of the industry’s top game brands,” said Scientific Games’ President and CEO, Barry Cottle. “This new agreement signifies the strength of a great collaboration and celebrates the global endearment of the Monopoly brand as a leading slot brand and the top-selling licensed brand for lottery tickets. The agreement grants us the privilege of extending and expanding the scope of the licensing into a wide range of new products and play styles. We’re excited to continue working with Hasbro to take Monopoly to the next level in gaming.”
The new extended agreement runs through 2025 and enables Scientific Games to use Monopoly branded content and games based on many of Hasbro’s iconic and extensive line of household favourites such as Game of Life, Battleship, Clue, Ouija and Yahtzee globally and Scrabble in the US and Canada. The terms allow these gaming brands to be used for slots, systems, online digital gaming, lottery, social casino and eTables and expand the usage rights to include table games. The agreement also extends the highly successful licensing deal which is the broadest, most robust third-party licensing agreement in the gaming industry.
Mark Blecher, SVP of Corporate Strategy and Business Affairs at Hasbro, said: “For more than 90 years, Hasbro has been committed to building play experiences that consumers trust. Our long-standing licensing partnership with Scientific Games has been a great way for Hasbro to enable our consumers to enjoy Monopoly experiences through lotteries, casinos, online, at retail and now at table games across the globe. We’re proud that our iconic brands have served as a catalyst for gaming innovation and look forward to our enhanced partnership with Scientific Games.”
Monopoly is beloved by players and continues to be one of the most popular brands in gaming, lottery and social gaming. There are Monopoly games in hundreds of casinos worldwide and players also enjoy the game on the go with SG Social app, Monopoly Slots. Monopoly Slots has more than 2.2m players who have played more than 750m minutes, or 6 billion spins. As Scientific Games continues to bring the most innovative and exciting games to players around the world, Monopoly and Hasbro’s iconic games will continue to entertain players. This is extremely evident on the new Monopoly Evolution which is the first game to bring familiar slot content that players love to an electronic table game.
In addition to Monopoly Evolution, Scientific Games will be creating even more dynamic games for all gaming channels with many more iconic Hasbro games.
