US – Scientific launches Play4Fun Network with Fantasy SpringsBy Phil - 2 April 2015
Scientific Games has struck a deal with with Fantasy Springs Resort Casino in Indio, California. under which the casino operator will launch a branded Play4Fun Network social gaming experience for their players.
The social casino platform builds on Fantasy Spring’s initial commitment to the SG Universe product suite, marking the second component of SG Universe selected by the casino to aid its efforts building an engaged online player community; Fantasy Springs players already receive compelling, personalized marketing communications through the casino’s Mobile Concierge native iOS and Android apps. The Fantasy Springs Play4Fun Network, anchored by casino content from the Bally, Barcrest, Shuffle Master and Williams game-development studios wrapped in proven social casino features, is expected to launch online and on mobile devices the first half of 2015.
Bob Hays, Vice President Commercial, Interactive at Scientific Games, said, “We are excited to expand our relationship with Fantasy Springs, and are proud they’ve chosen to adopt an incremental component of our SG Universe product suite to begin offering their players a rich social casino experience under the Fantasy Springs brand on their personal mobile devices. We’re confident their players will enjoy the slots and table-games content in our white-label social casino platform just as they do across the casino gaming floor.”
Paul Ryan, General Manager for Fantasy Springs Resort Casino, said: “Deepening our relationship with Scientific Games Interactive is a logical step for our operation as we move closer to our goal of providing a rich and compelling connected player experience. We want to provide our players access to their favorite casino content in as many formats and channels as possible. A social casino platform on web and mobile devices customized for our brand is an easy way to deepen our relationships with current players, while providing a differentiated offering targeting new additions to our loyalty database.”