Supplier News
US – Scientific launches THE GAME OF LIFE Scratch, Fast Play and lottery games with Pennsylvania Lottery
By Phil - 24 August 2023
Scientific Games brings Hasbro’s iconic The Game of Life The Game of Life board game to Pennsylvania Lottery players this summer with the launch of instant scratch games and Fast Play terminal-generated games at retail as well as a digital game with the record-breaking Pennsylvania iLottery program. It is the first omni-channel launch in the global lottery industry featuring The Game of Lifebrand, exclusively offered through Scientific Games.
Drew Svitko, Executive Director for the Pennsylvania Lottery, said, “We are delighted to launch The Game of Life omni-channel lottery games for our players. We knew the brand’s adventurous theme and immediate recognition would be a hit both at retail and online. Launching games with multiple ways to play creates more awareness for all the different kinds of entertainment we offer while driving proceeds to benefit older Pennsylvanians.”
The Game of Life $10 instant scratch game and $5 Fast Play game launched at Pennsylvania Lottery retailers in May and June respectively. The scratch game generated $15.2m in revenue in the first month, and the Fast Play game is one of the top two performing $5 Fast Play games in the Lottery’s current portfolio. Since its launch in May, The Game of Life iLottery game continues to remain in the Top 10 of the more than 150 Pennsylvania eInstant games for wagers and the Top 5 with new players.
In fiscal year 2022, licensed branded games created by Scientific Games for US lotteries represented USD $2.7bn in retail sales. The company offers 100+ brands for lottery games, the largest in the industry, including Hasbro game-related brands BattleShip, Boggle Club, Clue, Connect 4, Monopoly, Operation, Payday, Scrabble, Trivial Pursuit and Yahtzee.
John Schulz, President of Americas and Global Instant Products for Scientific Games, said: “The Pennsylvania Lottery always strives to offer a variety of games with different playstyles, ways to win and top prizes that appeal to all Pennsylvanians. The Game of Life omni-channel games continue that effort. We’re excited that they’ve been so successful and look forward to continuing our game innovation together.”
The Pennsylvania Lottery, ranked among the Top 15 performing lotteries in the world for total sales and the Top 5 for instant game sales (La Fleur’s 2023 World Almanac), is well-known in the lottery industry for its innovative products and use of technology. In 2018, Scientific Games and the Pennsylvania Lottery launched iLottery in the state, growing the program to the first in the US to top $1bn in sales in less than two years.
Scientific Games provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries, including nearly every North American lottery.
