Scientific Games has signed a new contract with the North Dakota Lottery to implement and operate an online lottery system, and to provide a range of services and marketing support.
Scientific Games, the service provider to the Lottery since its inception, will also be providing the Sciplay interactive platform, which includes systems for internet subscriptions, player registration and player rewards programs.
Under the terms of the contract, Scientific Games is responsible for installing and supporting terminals, terminal communications and point of sales equipment for approximately 450 Wave lottery retail terminals. This includes 50 PlayCentral EX draw game only Self-Service Lottery Terminals and the Lottery InMotion system, which allows the Lottery and its retailers to feature more advertising at the point-of-sale. The Company will also be upgrading North Dakota to the AEGIS-EF central management system, one of the most advanced systems in the lottery industry, as well as providing its Points for Prizes program, which allows players to enter lottery tickets into an exclusive Players Club member section of the Lottery’s website to earn rewards points.
Scientific Games has been the provider to North Dakota since 2004, when the State launched its lottery program, and for the past 10 years has provided a lottery solution that has helped to achieve an average annual growth rate of nearly 20 per cent. The contract, which was awarded through a competitive procurement process, is scheduled to begin July 6, 2014 and runs for eight years, and may be extended by the Lottery for an additional two-year period.
“We truly appreciate the trust the North Dakota Lottery team has placed in us, and we are very proud of our longstanding relationship and the success we have worked so hard together to achieve,” stated Pat McHugh, President of North American Lottery Systems for Scientific Games. “We have been there since the beginning, and with the innovative new products and services we’ll be adding in North Dakota, we look forward to even greater success in the years ahead.”